Terms of service
Last Updated: July 27, 2026
1. Introduction
These Terms of Service ("Terms") govern your use of the Central Idea website and the creative services provided by Central Idea ("we", "our", or "us").
By accessing our website or engaging our services, you agree to these Terms.
2. Services
Central Idea provides strategy-led creative services, including but not limited to:
Brand Strategy
Campaign Development
Creative Production
Graphic Design & Animation
Performance Marketing
Brand Films
Brand Activations
The scope, deliverables, timeline, and fees for each engagement will be outlined in a written proposal, quote, statement of work, or agreement before work begins.
3. Engagements
Our services may be provided through either ongoing partnerships or individual projects.
Creative Partnerships
Creative Partnerships are ongoing monthly engagements designed to provide strategic creative support.
Unless otherwise agreed in writing:
Partnerships operate on a month-to-month basis.
Fees are billed monthly in advance.
Work is prioritized collaboratively based on business goals and project requirements.
Services are delivered within reasonable capacity and agreed priorities.
Either party may terminate the engagement by providing 30 days' written notice.
Project Engagements
Project engagements have a defined scope, timeline, deliverables, and fee agreed upon before work begins.
Projects may require an initial deposit prior to commencement.
4. Client Responsibilities
To ensure successful delivery of our services, clients agree to:
Provide accurate project information.
Supply required assets, content, and approvals in a timely manner.
Designate a primary point of contact.
Review deliverables and provide feedback within a reasonable timeframe.
Obtain all necessary permissions and rights for any materials supplied to Central Idea.
Delays in providing materials or approvals may result in adjustments to project timelines.
5. Fees & Payment
Fees are outlined in each proposal or invoice.
Unless otherwise agreed:
Creative Partnerships are invoiced monthly in advance.
Project work may require a deposit before work begins.
Final deliverables may be withheld until all outstanding invoices have been paid.
Invoices are payable according to the payment terms specified on the invoice.
Late or unpaid invoices may result in suspension of ongoing work.
6. Revisions & Scope Changes
Reasonable revisions are included throughout each engagement to ensure deliverables meet the agreed objectives.
Requests that significantly alter the approved direction, objectives, or scope may be treated as additional work and quoted separately.
7. Intellectual Property
Upon receipt of full payment, ownership of the final approved deliverables transfers to the client unless otherwise agreed in writing.
Central Idea retains ownership of:
Internal working files
Drafts and unused concepts
Creative processes and methodologies
Templates, frameworks, and proprietary systems
Internal documentation
Clients are responsible for ensuring they have the legal right to use any assets, trademarks, photography, video, music, fonts, or other materials they provide.
8. Portfolio Rights
Unless otherwise agreed in writing, Central Idea may display completed work in its portfolio, website, presentations, social media, awards submissions, and marketing materials.
Confidential or embargoed work will not be published without the client's permission.
9. Confidentiality
Both parties agree to keep confidential information private and not disclose it to third parties except where required to provide services or by law.
This obligation survives the completion or termination of the engagement.
10. Third-Party Services
Projects may involve third-party platforms or providers, including but not limited to:
Advertising platforms
Social media platforms
Website hosting providers
Analytics providers
Cloud storage services
AI-assisted creative tools
Software applications
Central Idea is not responsible for the availability, pricing, policy changes, performance, or security of third-party services.
11. Limitation of Liability
Central Idea will provide its services with reasonable care, skill, and professionalism.
To the fullest extent permitted by law, our total liability arising from any engagement shall not exceed the total amount paid by the client for that engagement.
We are not liable for indirect, incidental, consequential, special, or punitive damages, including loss of profits, revenue, business opportunities, goodwill, or data.
We do not guarantee specific commercial, marketing, advertising, or financial outcomes.
12. Termination
Either party may terminate an engagement by providing written notice in accordance with the applicable agreement.
Clients remain responsible for payment of all work completed up to the termination date.
Any completed deliverables that have been fully paid for remain the client's property.
Central Idea reserves the right to suspend or terminate services if invoices remain unpaid or if a client materially breaches these Terms.
13. Force Majeure
Neither party shall be liable for delays or failure to perform obligations caused by circumstances beyond reasonable control, including natural disasters, internet outages, labour disputes, government actions, pandemics, cyberattacks, or other unforeseen events.
14. Governing Law
These Terms are governed by the laws of the Province of Ontario and the applicable laws of Canada.
Any disputes arising from these Terms or our services shall be resolved through the courts of Ontario, Canada.
15. Changes to These Terms
We may update these Terms from time to time.
The latest version will always be available on our website with an updated "Last Updated" date.
Continued use of our website or services after changes are published constitutes acceptance of the revised Terms.
Contact
If you have questions regarding these Terms of Service, please contact:
Central Idea
Email: hello@centralidea.ca