Privacy policy

Last Updated: July 27, 2026

Introduction

Central Idea ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or engage our creative services.

By using our website or services, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide, as well as certain technical information automatically collected when you use our website.

Information You Provide

This may include:

  • Name

  • Email address

  • Phone number (if provided)

  • Company name

  • Project details and creative briefs

  • Brand assets and materials

  • Communications between you and Central Idea

We only collect information necessary to provide our services and communicate with you.

Information Collected Automatically

When you visit our website, we may automatically collect information such as:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Time spent on our website

  • Referring website

  • General website analytics

This information helps us understand how visitors use our website and improve the user experience.

Cookies

Our website may use cookies and similar technologies to:

  • Keep the website functioning properly

  • Understand website performance

  • Improve the user experience

You can control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

How We Use Your Information

We use your information to:

  • Respond to enquiries

  • Deliver creative services

  • Manage projects

  • Communicate throughout engagements

  • Process invoices and payments

  • Improve our website and services

  • Maintain website security

  • Comply with legal obligations

We do not sell your personal information.

Sharing Your Information

We only share personal information when necessary to operate our business.

This may include trusted third-party providers such as:

  • Website hosting providers

  • Cloud storage providers

  • Email providers

  • Analytics providers

  • Payment processors

  • Accounting or invoicing platforms

These providers are only given access to information required to perform their services.

We may also disclose information where required by law or to protect our legal rights.

Data Security

We take reasonable administrative, technical, and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction.

While no method of electronic storage or transmission is completely secure, we strive to use commercially reasonable safeguards.

Data Retention

We retain personal information only for as long as necessary to:

  • Provide our services

  • Meet legal and accounting obligations

  • Resolve disputes

  • Enforce our agreements

When information is no longer required, it is securely deleted or anonymized where practical.

Your Rights

Depending on where you live, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Request a copy of your data

  • Withdraw consent where applicable

  • Object to certain processing activities

To exercise these rights, please contact us using the details below.

International Visitors

If you access our website from outside Canada, your information may be processed and stored in countries where our service providers operate. We take reasonable steps to ensure your information is protected regardless of where it is processed.

Children's Privacy

Our services are intended for businesses and individuals over the age of 13. We do not knowingly collect personal information from children.

If we become aware that information has been collected from a child without appropriate consent, we will promptly delete it.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes are published constitutes acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

Central Idea
Email: hello@centralidea.ca